Creative products/design
Personas review
Set axis of appeal
Production structure
review
KPIs matching expressions
Materials check/
content production
Personas review
Set axis of appeal
KPIs matching expressions
Materials check /
content production
Production structure review
In advertising promotions, creativeness that motivates the persona attributes to take the predicted action, in other words, the advertising material, plays a very important role. For this reason, we have a dedicated creative production team that understands the direction and framework of the client's promotion, and provides a one-stop service for the planning and production of video content to be posted on the web, SNS, etc.
In the creative production process, the personas established in the marketing section are examined, the axis of appeal is set, the overall structure of the production is examined, specific methods of realization that match KPIs are considered, and materials (video, sound, and narration) are reviewed and storyboard created to complete a single video.
When creating video materials, we first clarify the target of appeal of these videos.
To this end, we will develop a specific image of the person to whom the video will appeal, and design as specific a persona as possible, including demographic information such as age, gender, region, occupation, and educational background, as well as personality and lifestyle, and in what situations the video will be seen.
By designing these specific personas and sharing the customer journey with the team, a deeper understanding of the psychology of the customer, the audience of the video, will enable more effective creative production with higher conversions.
The exit rate refers to the rate at which viewers interrupt the viewing of a video without completing it. Considering a video as an advertisement, not only does it fail to convey the original "appeal points" of the advertisement to viewers, but an advertisement video that only plays at the beginning is considered by the client to have a negative impact.
When creating video ads, we analyze a number of factors, such as the relationship between the exit rate and the exit point, the storyline, production effects, and the media in which the ads are placed, in order to create video ads with low exit rates.
In addition, we constantly conduct viewer analysis (analytics) after video ads are placed to improve performance.
Our process from request to delivery of video production is as follows. We can also complete the entire process online from consultation to delivery.
Consultation and planning
We will interview the client in person or online about their production needs (application, purpose, target, budget, etc.), and submit a storyboard, composition plan, quotation and schedule.
Filming environment and video shooting
If necessary, we will arrange a studio, organize a location, cast performers and narrators, and prepare the environment for filming, including various notifications. The producer and film crew will then shoot the video.
Editing video material
The video material will be edited by the editing team. At this point, the prototype video is produced with background music, narration, sound and special effects, and subtitles.
Final confirmation and delivery of video
We with the client will repeatedly check the prototype video online and make corrections and additional edits. We will then deliver the finished video in the specified format.
Video distribution and effectiveness verification
The completed video (advertisement) is uploaded to the designated website and video distribution begins. In the case of advertising videos, we will also begin viewer analysis to verify the effectiveness of the video, and hold regular meetings to report on the results. If necessary, we will make proposals for re-editing or strengthening the distribution channel.
If you have any questions about video creation or video advertising, our representatives will be happy to answer them in an easy-to-understand manner. Please feel free to contact us.
Contact us
Please contact us with any questions, inquiries, or requests about our company, new projects, public relations, or press releases here.